Organization and optimization of distribution, sales, product and marketing for a Norwegian tourism

The goal is to ensure high demand, increased distribution and better profitability. In this example, the client wanted to double sales and profitability over a 2 to 3 years period through already established or new distribution of its products in the Nordic, Asian and Pacific markets.

Background

The company wants to evaluate, plan and implement a profitable distribution of experience products.

The goal was to get the experience products distributed through various optimal channels:

• direct sales through digital investment

• sales through relevant tour operators in Europe

• sales through preferred exclusive agents for overseas markets

The company's brand is very representative of Norwegian history and values.

The company sees a huge commercial opportunity to penetrate the overseas markets through strong partnerships with one or more agents.