Organization and optimization of distribution, sales, product and marketing for a Norwegian tourism
The goal is to ensure high demand, increased distribution and better profitability. In this example, the client wanted to double sales and profitability over a 2 to 3 years period through already established or new distribution of its products in the Nordic, Asian and Pacific markets.
The company wants to evaluate, plan and implement a profitable distribution of experience products.
The goal was to get the experience products distributed through various optimal channels:
direct sales through digital investment
sales through relevant tour operators in Europe
sales through preferred exclusive agents for overseas markets
The company's brand is very representative of Norwegian history and values.
The company sees a huge commercial opportunity to penetrate the overseas markets through strong partnerships with one or more agents.